Brief Intro

In order to create an authentic and playful branding for a design studio, Ludico was born keeping the concept of being ludic as main aspect.

The name was designed showing spontaneous and undirected playfulness.

The visual result was a combination between technical design elements and the vision of transformation which is rooted in design culture.


The CMYK colors represent all combinations which can be created in an industrial process. The CMYK glasses represents everything that a new vision can modify when you dress yourself with knowledge, design thinking and creativity.

As part of the project, I have developed the model 3D of the branding’s icon. It enhances the branding concept with simplicity and sophistication.

Softwares used:

Autodesk 3DS Max 2012

ludic /ˈluː.dɪk/ adj. : lively and full of fun