Sève comes from the French word for sap, the vital substance that carries nutrients throughout plants and flowers, allowing them to grow and flourish. It plays the same role for plants that blood plays for humans. It represents life, essence, and continuous renewal.
Branding Development
Brand Personality: Sève is a brand that feels grounded in who she is. She embraces her values and stands confidently against the culture of mass consumption. She affirms her identity through her choices and her way of consuming beauty. Her love for animals, the environment and people drives her to challenge harmful beauty practices.
She is authentic, ambitious, idealistic, dynamic, creative, joyful, harmonious, feminine and committed. She believes in chic à la française, valuing elegance and refinement over excess.