SkinFit
SkinFit is a cosmetic brand owned by Rejuvenation Clinics of Australia, established in 2012. The brand was created to offer a mid-priced cosmetic range for use in skin clinics, designed to compete with existing makeup and skincare products supplied in those environments.
Branding Design
The brand needed to be completely re-created as part of a new market positioning and strategy. Moving into a high-end market environment, the new design was required to express luxury and sophistication, while ensuring easy recognition by dermal clinicians, clients, and customers.
From a technical perspective, the brand needed to be optimised for multiple printing processes, including glass, labels, screen printing, hot stamping, and embossing. To ensure simplicity and a minimal aesthetic, the brand was developed using a single colour or a limited two-colour palette.
